COLLECTION BRIEF
'Pretty Wheels' is a collection of digitally printed cushions inspired by the street art of India, especially the hand painted colour-riots used as decorative arts on trucks, rickshaws, and taxi interiors. The elements used are typically Indian in essence, providing a glimpse into the cultural background, while also offering a personal and quirky touch.
The set of cushions utilises motifs of flora, fauna and typography, with abundance of colours and illustrative brush strokes to capture the desired hand-painted spirit of Indian Kitsch. With a kaleidoscope of bright prints, motifs and colours, 'Pretty Wheels' will make a uniquely electrifying and eye-catching addition to any living space.
The collection is made keeping in mind the target audience and brand aesthetic of Chumbak Design Pvt Ltd, focussing on age group of 20-35 years. By incorporating illustrative designs and vibrant hues, and following the brand's 'makehappy' philosophy, the collection intends to add quirk and playfulness to living spaces and lives alike.
Collection Theme Board
Collection Mood & Colour Board
