Illustration : Manasi Mathur | 3D Designer : Mohammad Azhar Alam | Graphic Designers : Payal Madke, Aparajita Bhattacharya | Motion Designer : Ashutosh Saxena
"Moj, India's number one short video app, today announced its plans to facilitate creator earnings worth INR 3,500 crore (over USD 450M) through the ‘Moj For Creators’ program."
Post the release of the first MFC promo video, a massive amount of press coverage was seen leading to increased signups for the program. The branding was thus further implemented and extended:
Mia and Mast Moji became the ambassadors of Moj For Creators.
The digital avatars of Moj that each represent and cater to certain categories of creators and users- Mia, the trendy fashionista, and Mast the eccentric romantic.
Several sub-programs and creator initiatives were launched soon under this program :
(a) Moj Day Out
(b) Moj Studio
(c) Moj Spotlight
(d) MFC Academy
A sub-program to note was Moj Day Out - an offline, exclusive, invite-only event for notably talented members of the Moj For Creators Program, allowing creators to collaborate and create fresh content.
Website : https://creators.mojapp.in/
With multiple sub-programs and initiatives running simultaneously, the team thought it best to have a dedicated website in place for Moj for Creators to (1) summarize the incentives and ease the MFC signup flow, and (2) have all information under the MFC umbrella, such as assistance blogs, FAQs, trends, leaderboards of top earners etc, all in one place for ease of access, hence increasing overall participation from existing members and new creators.
